The Fragrance Foundation Awards 2021 Winners

WE ARE THRILLED TO ANNOUNCE THE 2021 THE FRAGRANCE FOUNDATION UK AWARD WINNERS!

Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.

The event was hosted by TV Presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson. Annalise. During the evening recognitions were given for the astounding support given during the global pandemic, from producing hand sanitisers, face masks, or donating to charities. With quick thinking and acts of kindness we have all come together.

The Fragrance Foundation UK look forward with optimism. We are stronger together and The Fragrance Foundation UK is at the core of this support and community building.

The Awards included an outstanding performance from internationally acclaimed Björn Again who brought the sunshine into a room of vibrancy. Let the good times roll!

And the winners of the fragrance foundation uk awards 2021 are...

Media Campaign: Playboy - Make the Cover

Design & Packaging: Formula 1 Fragrances Engineered Collection

Interior Fragrance: Diptyque - Moonlit Fir

Independent Fragrance: Floral Street - Arizona Bloom

Perfume Extraordinaire: Matiére Premiére

Readers' Choice: Chanel - Coco Mademoiselle Eau Privée

People's Choice: Chanel - Coco Mademoiselle Eau Privée

Newcomer: Nakuna Helsinki

Innovation: Floral Street - Scent School in a Box

Limited Distribution - Women: Byredo - Unnamed Limited Edition

Limited Distribution - Men: Byredo - Unnamed Limited Edition

Online Retailer of the Year: The Perfume Shop

Retailer of the Year: Harrods

Best New Fragrance - Women: Tom Ford - Black Orchid Valentino - Voce Viva

Best New Fragrance - Men: Carolina Herrera - Bad Boy

Ultimate Launch: Armani - Giorgio Armani My Way

Our thanks go to the 2021 sponsors

GOLD STAR

GOLD

Screenshot 2021-08-23 at 16.50.03

SILVER

BRONZE

Molton Brown Horizontal logo + Correct Royal Arms_Black

AWARDS SPONSORS

CHAMPAGNE SPONSORS

FLOWER SPONSORS


Thank you to all the companies for their generosity in providing gorgeous products for the goody bags, auction prizes and raffle. Our thanks also go to Thorium Forensics who oversaw the voting and judging process.