The Fragrance Foundation Awards 2017

 “A brilliant evening”, “Fantastic to see the fragrance industry celebrated so well” and “Some incredible winners at the best Awards so far!”, were just a few of the comments received from last night’s Fragrance Foundation UK Awards Gala Dinner.
 Known as the ‘Oscars’ of the fragrance industry, the 25th annual Fragrance Foundation Awards 2017 took place at one of London’s most popular venues – The Brewery in the City of London.
The glitzy and glamorous event was attended by over 550 industry guests including a host of celebrities such as Oliver Cheshire, Laura Pradelska, Pips Taylor & Jenny Packham.
Thank you to The Fragrance Shop – Platinum Sponsors of The Fragrance Foundation Awards 2017.
The evening started with a Champagne Reception, where guests mingled enjoying champagne from Harrods, before being ushered through for a black-tie Dinner. The tables were beautifully decorated with flowers by Moyses Stevens.
TV news presenter Natasha Kaplinsky compèred the evening’s ceremony for the fifth year, held in support of the Alzheimer’s Society, and guests were entertained by Bye Bye Baby who performed for us all to enjoy.
The welcoming presentation was given by The Fragrance Foundation UK’s Chairman, Annalise Fard, who commented on what a great year The Fragrance Foundation have had. Linda Key, The Fragrance Foundation’s CEO, gave an update on the achievements of the Foundation and its aims for the future.

Highlights from the 2017 Fragrance Foundation Awards...

Read on to find out who won a coveted Lalique Fragrance Foundation Awards…

No. 5 L'Eau - Chanel

Ultimate Launch

Best New Female Fragrance

People's Choice for Women 

L'Homme Prada - Prada

Best New Male Fragrance

TOM FORD Neroli Portofino Forte - TOM FORD

Best New Male Fragrance in Limited Distribution

McQueen Parfum - Alexander McQueen

Best New Female Fragrance in Limited Distribution

Best New Female Print Campaign


Retailer of the Year - London

The Perfume Shop

Retailer of the Year - Outside London

Boss Bottled Intense - Hugo Boss

People's Choice for Men

Stash - Sarah Jessica Parker

Best New Celebrity Fragrance

Versace Dylan Blue - Versace

Readers' Choice for Men

Best New Male Commercial 

By Invitation - Michael Bublé

Readers' Choice for Women 

Britannia - Roja Dove

Perfume Extraordinaire 

Black Osmanthus - Marina Barcenilla

Best New Independent Fragrance 


Fig Ambrette - The Perfumer's Story by Azzi

Best New Home Fragrance 

L'Envol de Cartier - Cartier

Best New Male Design & Packaging 

Missoni Eau de Toilette - Missoni

Best New Female Design & Packaging 

POP - Stella McCartney

Best New Female Commercial 

Gucci Guilty - Gucci

Best New Male Print Campaign 


All the proceeds raised from the glitzy evening’s auction and raffle prizes, generously donated by supporters of The Fragrance Foundation, will go to the Alzheimer’s Society - the only UK charity investing in research into dementia care, cause, cure and prevention.

The late revelers’ VIP ‘After-Show’ party where DJ Sophie Lloyd kept everyone dancing until the early hours.

Thank you to The Fragrance Shop – Platinum Sponsors of The Fragrance Foundation Awards 2017.

The 2017 Fragrance Foundation Award Gold Sponsors:

Arcade Beauty, Colouration, Deloitte, Dior, Guerlain, House of Fraser, IFF, Men’s Health, Penhaligon’s, SAS & Company, ShortList and Stylist. Furthermore, a ‘Thank You’ to all the companies for their generosity in providing content for the Goody Bags, Auction Prizes and Raffle.

Our thanks also go to Deloitte who oversaw the voting and judging process

For more information, please contact us.