The Fragrance Foundation Awards 2016

 The Fragrance Foundation Awards 2016: Winners Announced!

Known as the 'Oscars' of the fragrance industry, the 24th annual Fragrance Foundation Awards 2016 took place at one of London's most popular venues - The Brewery in the City of London.

The glitzy and glamorous event was attended by over 550 industry guests including a host of celebrities such as Oliver Cheshire, Laura Pradelska, Lilah Parsons & Jenny Packham. 

There were 20 Award categories and the evening culminated with the announcement that Decadence by Marc Jacobs had been chosen as Best New Fragrance for Women and Sauvage by Dior had won in the Best New Male Fragrance category & The Ultimate Launch.

Highlights from the 2016 Fragrance Foundation Awards


Dior - Sauvage

The Ultimate Launch

Best New Male Fragrance

Readers' Choice for Men

Decadence - Marc Jacobs

Best New Female Fragrance 


Retailer of the Year

One Million Cologne - Paco Rabanne

People's Choice for Men 

Black Opium EDT

People's Choice for Women

Rosie for Autograph Eau de Parfum - Rosie Huntington-Whiteley

Best New Celebrity Fragrance

Light & Dark Desire - Leighton Denny

Readers' Choice for Women

Sable Or - Armani Privé (Submitted by IFF)

Perfume Extraordinaire 

India - The Perfume Garden

Best New Independent Fragrance

TOM FORD Private Blend Venetian Bergamot - TOM FORD

Best New Male Fragrance in Limited Distribution

TOM FORD Private Blend Fleur de Portofino - TOM FORD

Best New Female Fragrance in Limited Distribution

French Boudoir - By Kilian

Best New Home Fragrance

ICON - Dunhill London

Best New Male Design & Packaging


Best New Female Design & Packaging

Best New Female Print Campaign

L'Homme Idéal Cologne - Guerlain

Best New Male Commercial - watch it here!

Chance Eau Vive - Chanel

Best New Female Commercial - watch it here

Dark Rebel - John Varvatos

Best New Male Print Campaign

All the proceeds raised from the glitzy evening's auction and raffle prizes, generously donated by supporters of The Fragrance Foundation, will go to Look Good Feel Better, supporting women with the visible signs of cancer & Fifth Sense who support smell and taste disorder sufferers across the world. 

The late revelers' VIP 'After-Show' party where DJ Sophie Lloyd kept everyone dancing until the early hours.

Thank you to The Fragrance Shop - Platinum Sponsors of The Fragrance Foundation Awards 2016

The 2016 Fragrance Foundation Award Gold Sponsors:

Arcade Beauty, Clive Christian, Colouration, Deloitte, Dior, Guerlain, House of Fraser, IFF, Men's Health, Penhaligon's, SAS & Company, ShortList, Stylist & Woman & Home. Furthermore, a 'Thank You' to all the companies for their generosity in providing contents for the Goodie Bags, Auction Prizes and Raffle. Our thanks also go to Deloitte who oversaw the voting and judging process.

For more information, please contact:

The Fragrance Foundation UK - Tel: 01491 845 435

Fragrance Foundation Awards pictures on request