The Fragrance Foundation Awards Winners 2020


Known as the ‘Oscars’ of the fragrance industry, the 28th annual Fragrance Foundation UK Awards 2020 took place virtually with over 300 watching the ceremony via our YouTube platform.

The event was hosted by TV Presenter Andrea McLean, Chairman of The Fragrance Foundation UK Annalise Fard and its CEO Linda Key Jackson. Annalise, during tonight's awards ceremony referenced COVID-19. The global pandemic is considered as the most crucial global health calamity of the century and the greatest challenge that the humankind has faced since the 2nd World War.
In this unprecedented situation it has been tremendously difficult for all of us. With this in mind, at The Fragrance Foundation UK we recognise the need to adapt and innovate in undoubtedly challenging times.

We are stronger together and the Fragrance Foundation UK is at the core of this support and community building - we can’t thank you enough for all your continued positive messages and warm wishes.
The awards included a special message and performance from Alexandra Burke, who’s accolades include winning the 2008 X Factor and lead roles in The Bodyguard and Sister Act in the West End. 

Our thanks go to the 2020 Fragrance Foundation UK Award Gold Sponsors:
Gold Star
Dior, IFF, Kenneth Green Associates, Penhaligons & Shiseido Group
Amazon Beauty, Colouration, Coty Luxury, Givaudan, Puig, Revlon, The Orange Square Company & Thorium Forensics who oversaw the voting and judging process.

Announced first were The Fragrance Foundation UK Jasmine Award winners:

Creativity - Harvey Nichols - Rakes Sense - Harvey Nichols 'In the Air' in collaboration with Rakes

Literary Piece - Amanda Carr - Rakes Progress - Fragrant New World

Practical Guide - Alice Du Parcq - Glamour Magazine - Message in Bottle

Rising Star - Sophie Elkan - OX Magazine - The Scents of Britain: Penhaligons

Short Piece - Fiona Embleton - - Cancer Stole My Mother's Scent

Read on to find out who won a coveted Lalique Fragrance Foundation UK Award…

Le Labo - Baie 19

Best New Fragrance -  Men

Yves Saint Laurent - Libre

Best New Fragrance - Women

Floris - Vert Fougère Eau de Parfum

Best New Independent Fragrance

Cire Trudon - Ernesto

Best New Interior Fragrance

Gucci The Luxury Collection: The Alchemist’s Garden

Best New Design & Packaging

Lancôme - Idôle

Innovation Award

Armani Prive Orangerie Venise

Best New Fragrance in Limited Distribution - Men

Floral Street - Electric Rhubarb

Best New Fragrance in Limited Distribution - Women

Ariana Grande - thank u, next

Jo Malone London - Gent Campaign with John Boyega

Best New Media Campaign

Sous le Manteau 

Newcomer of the Year

DIOR - Joy Eau De Parfum Intense

People's Choice

Marc-Antoine Barrois - Ganymede

Perfume Extraordinaire


Retailer of the Year


The Perfume Shop

Online Retailer of the Year

CHANEL - Gabrielle Essence Eau de Parfum

Readers' Choice

Yves Saint Laurent - Libre

Ultimate Launch